Video Strategy Academy 2.0 by Trena Little
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HEY BUSINESS OWNERS!If there were a way to boost your bottom linewithout having to fork over more time(or worse—WASTING time) in your biz… … that would be a dream come true for you,wouldn’t it?!Wellllll, consider yourself lucky, friend,because there is a way: VIDEO. (But don’t worry, I’ll show you how to do it the right wayso you’re not drowning in oodles of to dos!)GIVE ME THE VIDEO SECRETS!You’ve been rockin’ the title “CEO” for a couple years, and LOVIN’ it.It was always your dream to become your own boss and to help people your way, and you did the dang thing!Over the last couple years, you’ve built a solid following on Facebook and Instagram. You created lots of content outside of social media, too—freebies, webinars, blog content, evergreen courses, group programs, and 1:1 mentorships galore.And you’ve seen some success….But does it feel like you could be doing MORE?Maybe you saw steady growth in your social media following, engagement, inquiries, and income over the first couple of years, but now, it sort of feels like your business has… plateaued.We don’t love that—you’re too early in the game to plateau! After doing some industry research, you’re seeing a lot of entrepreneurs in your space are focusing some real effort on creating video content. Plus, you’ve found some pretty wild stats, like… 54% of visitors want to see more video content from a brand or business they support. 66% of video marketers get more qualified leads per year. 2019, internet users spent 6 hours and 48 minutes per week watching videos online. 88% of video marketers are satisfied with the ROI of their video marketing efforts across media channels. Even with all that proof staring back at you, do you still find yourself hesitating to put your heart, time, and expertise into video?YouTube, Instagram, Reels… WHERE DO YOU EVEN START?!I get it.The thought of learning and maintaining a new platform, and creating even MORE content than you already do on a daily, weekly, monthly basis feels tooooo overwhelming for comfort.Not to mention the thought of having to show up on camera looking confident that you know what the heck you’re doing? EEK.After all that research, you know video content could be the thing that takes your biz to the next level (helllooooo, 6+ figures!). But you might still be feeling… •Tapped out with the content creation process •Overwhelmed at the thought of learning and growing a new social media platform •Nervous to show up on camera •Worried your efforts will end up being a total waste of time, money, and resources •Exhausted thinking about dedicating more time to social media •Completely lost when it comes to creating a content strategyAbsolutely clueless about where to start!Does the thought of tackling video make you feel like a total business newbie again?(If so, those definitely aren’t the vibes we’re lookin’ for.)Hold up there, friend. What if I told you it was possible to KNOW your video content would reach (and serve!) the very people who will move your business forward?Welcome to Video Strategy Academy 2.0(You’re going to LOVE this!)VSA 2.0 is an all-inclusive program for female entrepreneurs like you who want to create video content that works harder to get you noticed & get you PAID!SIGN ME UP!Really! Take a look inside!1×1.2×1.5×1.7×2×5 minBTS VSA 2.0Trena LittleWatch on LoomCopy LinkTwitter“This course is incredible!! Nobody knows how to repurpose content as well as Trena does! She is the real deal, time-saver pro!” –Kristina B.Creating easy video content is my JAM. I can teach you evvvverything you need to know about creating an AMAZING video strategy and content that will actually help you make more money, and save you time in the long run. Not to mention, you’ll walk away feeling truly confident and embracing your uniqueness in front of the camera.VSA 2.0 is a self-paced course and group coaching program with several modules jam-packed with all the deets (and templates galore!) you need to DIY your video content strategy, content planning, filming, editing, optimizing, promoting, and repurposing with ease—aka, the entire lifecycle of the content creation process!Let me fill you in on a little secret…Creating great video content is less about getting ONE video perfect, & more about starting with a strategy that will make sure all your effort counts for the long haul.… but I didn’t always know that! Hey heyyy, I’m Trena, a YouTube and Video Content Strategist who teaches women how to create video content that works harder to get you noticed and get you PAID inside of my signature program, Video Strategy Academy.I was afraid creating video was just too risky. It felt like a crazy vulnerability hangover, especially if it wouldn’t get me any kind of crazy results to match.But, when I finally got over the hump of creating that first video, and the second, and so on, something crazy happened—people listened, my audience grew, and I was no longer at a loss for what content to create or how to serve with crazy value. I didn’t need all the confidence in the world to build authority, I just needed to TAKE ACTION.And now, not to toot my own horn, (maybe just a little…), I’m a pro at breaking down the technical aspects of video content creation, especially on YouTube. My goal is to make it less scary and less time-consuming for you—because I know you’ve got a HECK of a lot going on already.Cut the confusion & overwhelm. Steal my strategy!Here’s what we’ll cover inside of VSA 2.0—PHASE 0: GET STARTEDGrab a cup of coffee (or tea) and create a game plan on how to tackle VSA 2.0 like a boss to eliminate overwhelm and start creating your own video content in a timeline that works for you. •Get checklists & dates for you to actually get through this program and how to start taking action ASAP! •Use my recommended course schedule & implement my ASANA template to keep you accountable & on track •Introduction to milestone gifts, because I’m allll about rewarding you along the way! PHASE 1: GET CLEARGrab those earbuds because it’s time to lay the foundation for your video content strategy & creation, plus how YouTube & video content fits into your overall marketing plan and strategy (SPOILER ALERT: YouTube is your FOREVER marketing plan)! •Learn what makes a binge-worthy YouTube channel & video content •Set up your YouTube channel for success, including an ENTIRE module on how to create your channel, from icons to banners, keywords, & everything in between •Create your YouTube funnel, including the different types of videos you should be creating for your channel •BONUS 1: YouTube Brand Board & Nailing Your Value Proposition •BONUS 2: YouTube channel banner templates & a tutorial on how to DIY yours!PHASE 2: GET NOTICEDLearn all my tips, tricks, & hacks to picking the BEST video ideas your audience wants to actually watch (#nomorecrickets) •Establish a seamless video workflow & get help where you need it from me & our community •Learn how to pick your GREEN LIGHT videos, aka spending time creating videos that will give you the best results •Map out your complete video gameplan, including all the templates & details you need to figure out BEFORE you hit ‘Record’ •Get the downlow on the minimal tech you need & setting up your filming background so you can get professional-level videos anywhere •BONUS 1: How to Use Asana With Your Workflow •BONUS 2: How to Create a Lead Magnet & Email List •BONUS 3: Video Editing Training •BONUS 4: How to Host a Live Workshop to Make Money from YouTube VideosPHASE 3: GET PAIDGrab a celebratory beverage because it’s time to make that money, honey! Enhance your ROI by learning everything you need to know about converting your audience into paying clients. •Learn best practices in how to optimize, promote, and evaluate your videos to generate more leads, including video finalization & channel audits to see what content is working & what isn’t •Repurpose your video content for leads on auto-pilot with the Video Multiplier Formula—my process on turning one video into 10+ pieces of content so you can create MORE in less time •Develop your unique plan to not only REACH MORE PEOPLE, but to make more money (honey) in the process •BONUS 1: Video Multiplier FormulaI WANT INAnddddd, there’s more where that came from![Bonuses on bonuses galore!]Bonus #1 – LIVE STREAM LIKE A PRO ($297 value)I’ll show you the ropes on going live on platforms like YouTube, Facebook, and Instagram! Get my step-by-step tech training and a script template to feel prepared and comfortable when you go live!Bonus #2 – EDITING TEMPLATES BUNDLE ($197 value)NEVER RELEASED BEFORE! These templates will take you from newbie editor to editing like a professional! You’ll receive custom ‘Subscribe’ button animations, customizable title screens, and call-out text for your videos all using CANVA! (Plus, how to use them, of course!)Bonus #3 – DONE FOR YOU YOUTUBE BRANDING TEMPLATES ($197+ value)Get your channel set up as quick and easy as possible with 3 YouTube thumbnail templates, 3 YouTube channel banner templates, 3 end screens, and a customization tutorial so you’ll have all the right branding elements in place before sending viewers to your email list!YEP, OK, I’M CONVINCED. LET’S DO THIS!“I MADE BACK EVERY PENNY THAT VSA COST IN ONE MONTH”“Before VSA, I started out seeing very little movement from my videos. After joining VSA, I saw growth almost immediately. And just 28 days into VSA, we went from 200 subscribers to 5,000 subscribers. NOT ONLY THAT, but I began making MULTIPLE sales every single month from my videos. In just one month, I made back every penny that VSA cost.” –Hope WareThere’s only ONE thing standing between videos that get soul-crushing crickets… …and videos that get you noticed & get PAID That one thing? The right STRATEGY. It seems logical to think that video would just be another thing to add to your to-do list, but in all reality, it might actually be your golden ticket to making all your kinda crazy dreams come true.And I want nothing more than for those kinda crazydreams to come true for you and your biz, so I’m literally GIVING AWAY every single piece of the proven system that’s helped me build authority, leverage content, and scale my own business (and countless others’) with video.These are the same tactics that have helped… Becca grow over 50K subscribers in just 3 months and hit over 100,000 YouTube subscribers Lindsay book her first one-on-one client with less than 1,000 YouTube subscribersZoe make $200 from ONE video with less than 100 views and 100 subscribers Mallory had her most profitable month in business by using strategic video content to drive more leads to her business!“After two months of just starting to implement things inside of Video Strategy Academy, I had my most PROFITABLE MONTH YET, and it had historically been a low month for me. 6 months in and I am BOOKED SOLID with clients! The best part is, I can track that these clients are coming directly from videos on my YouTube channel!” –Mallory G.Let me guess: All of that sounds like totally your jam?TOTALLY, SIGN ME UP!ARE YOU GAME FOR THESE RESULTS?“TRENA HELPS YOU SEE HOW A SUCCESSFUL YOUTUBE CHANNEL CAN GROW YOUR BUSINESS” “I can’t say enough how great it was to work with Trena this year on my YouTube and video strategies. She helps you see the possibilities a successful channel can bring and how it can help you grow your business—no matter the niche you’re in. Trena is not only a video and YouTube expert, but is also a great role model for how to run a successful business because she walks the talk. She is supportive, positive, with a can-do attitude that gives her students the confidence to be the best they can be with their YouTube channel.” – Christine [Science Educator and Visual Artist]“BOOKED MULTIPLE CLIENTS FROM MY VIDEOS!”“I first joined Trena’s program because I had so many fun ideas for videos, but I didn’t know how YouTube actually worked. Her tech trainings are so clear and helpful, and Trena offers on-demand help for anything I need an expert opinion on. Since first joining her program, I’ve grown my subscriber base to over 350 with only 12 or 15 videos, booked multiple clients from those videos, and a speaking gig for my dream client. I’ve been able to show my personality through video to everyone in my business [which is something I’ve wanted to do for so long!]’ – Brittany, [Work Brighter]“WITHIN 5 DAYS I HAD 200 VIEWS AND 29 NEW SUBSCRIBERS.”“I’ve purchased other courses before, but as a beginner, I like Trena’s course. She provides step-by-step instruction to help me get over the hurdles of creating my YouTube channel. I recently launched my YouTube channel and within five days had 200 views and 29 subscribers. It’s a start, and I’m so excited! I’ve even gotten comments from people already changing their posture because of my video! Trena’s course helped me really understand how video works. If you’re a beginner, I really think you should let Trena help you!” -Dr. Joella“THIS GAVE ME GROWTH AND CONFIDENCE IN BUSINESS.”’I knew that video content was something I wanted to add to my online business. I tried to do it myself and researched all that I could, […but…] my video was a mess! Four months after starting Trena’s program, I have a YouTube channel that’s growing, video content that’s added to my online business, confidence in my content, and strategies that are reaching my audience 24/7 through video. All the pieces needed to create a YouTube channel, it’s all in here. This is the best course I’ve ever bought [and I’ve bought lots of ecourses.] I give this course a 5-star rating.” – Sharon, [Elite Mom Planning]Y’know what else? I’m giving you access to…“Another bonus?!”My ENTIRE Video Multiplier FormulaEasily turn one YouTube video into 10+ pieces of content with all my social media video templates that are already done for you! Yep—you’ll have customizable templates for Facebook video, Pinterest video, Instagram TV video, LinkedIn video, and more!I WANNA JOIN VSA, TOO!How do you know if we’re a match made in video content heaven?Video Strategy Academy 2.0 is perfect for you if… You’re a super-smart business owner, and you know you’re DANG good at what you do … you just need someone to show you the ropes on the whole video content & YouTube thing, because you know video is the next right thing for you. You’ve dabbled with putting up a few Facebook Lives, Insta Reels, TikToks, or short-screen trainings on YouTube (or IGTV!), but you’re seeing minimal views. Plus, they’re not quite pro-status enough for you to feel confident sharing them! You just *know* there’s a way to get more clients on your email list than what your current content is bringing in for you. Your freebies are worth their weight in gold, and you just need more people to know about them! You don’t mind a little hand-holding when it comes to learning the video content strategy and creation process, ‘cause you’re so sick of feeling like you’ve gotta invest thousands in equipment and post multiple videos a week when you see plenty of fellow business owners racking up on views with totally normal backgrounds. How do they do it!? You’re ready to roll up your sleeves and figure this video content thing out, once and for all, leaving fears about imposter syndrome in the dust, and getting your biz a little bit closer to running on auto-pilot.Video Strategy Academy 2.0 is NOT a good fit for you if… You’re unwilling to learn new skills or put in the work to make video happen. You don’t want to put yourself on video or even try to film a video. ’re not open to finding creative solutions to make it possible to film video content in your home or workspace. You’d rather keep doing things the way you’ve always done them instead of finding ways to grow yourself so you can truly grow your business.With all this content, you’re probably wondering: “Alright, Trena. There’s clearly a lot here, and no detail left behind. So what’s my investment?”Humor me for a sec…Here’s what it looks like if you buy each piece individually: Video Strategy Academy Playbook ($3000+ value)Guest Expert Training Vault Access (trainings worth over $597) Live Stream Like a Pro ($297 value)Editing Template Bundle ($197 value)Done For You YouTube Branding Templates ($197+ value)Video Multiplier Formula ($597 value) 52 weeks of Group Coaching with Trena ($6,000+ value)Total Value: $10,885+ (!!!!)*slowly spins chair around and walks out of the room*Don’t worry, I’ve got you, friend. You can get alllllla dis and more for just a one-time payment of $997!Even though I’m a total advocate for paying top dollar to invest in the best solutions to grow your business, I don’t want you to have to pay an arm and a leg to get started sharing your expertise with the world through video.In fact, I’m so passionate about helping you gain confidence and master video strategy that I bundled all of this together to create the new and improved Video Strategy Academy. I know you need each and every one of these pieces to grow your business with video without being stretched too thin, and I’m all about getting this into your hands for a total steal.So, what’s the actual investment for video confidence and business growth?Your InvestmentBEST DEAL!One-Time Payment of $997If you’re ALL IN on committing to growing your business with video content, sign up today at the best value ever with a one-time payment. Cheers to you, go getter! Video Strategy Academy Playbook ($3000+ value) Expert Training Vault Access (trainings worth over $597) Live Stream Like a Pro ($297 value) Template Bundle ($197 value) Done For You YouTube Branding Templates ($197+ value) Multiplier Formula ($597 value) weeks of Group Coaching with Trena ($6,000+ value)Total Value: $10,885+ (!!!!)Pay in FullPAYMENT PLAN!4 Monthly Payments of $297$997 still sound like a *bit* more than your education budget for this quarter? I gotcha covered.Sign up today & get the entire program for as little as $297/month! Video Strategy Academy Playbook ($3000+ value) Expert Training Vault Access (trainings worth over $597) Stream Like a Pro ($297 value) diting Template Bundle ($197 value) For You YouTube Branding Templates ($197+ value)Total Value: $10,885+ (!!!!)Pay MonthlyNEW PAYMENT PLAN!12 Monthly Payments of $97We understand it’s been a tough year and we want to make this as accessible as possible to help you! Sign up today & get the entire program for as little as $97/month! Strategy Academy Playbook ($3000+ value) Guest Expert Training Vault Access (trainings worth over $597) Live Stream Like a Pro ($297 value) Editing Template Bundle ($197 value) For You YouTube Branding Templates ($197+ value) weeks of Group Coaching with Trena ($6,000+ value)Total Value: $10,885+ (!!!!)NEW PAYMENTNO RISKS, JUST A WHOLE LOTTA REWARDS!100% Money Back Guarantee (YEP, I said it!)In the very unlikely case VSA isn’t working for you, I do have a return policy (with some rules… only because I want to make sure I’m attracting dedicated, serious students!)I’ve worked tirelessly to make this program exactly what you need, but I certainly understand the fear in buying something you can’t fully experience before purchase. By purchasing, you’re agreeing to my 14-day guarantee: if you complete the entire course and do alllll the work within 14 days and aren’t satisfied, just show me your work. I’m happy to buy the course back from you.Boost that bottom line, girl!I know you want to take your biz to the next level by hitting that next big income goal of yours, and that means doing less, but doing it even better.With all those courses out there competing for your attention, this should be the one course you invest in this year because it will give you… •Total confidence in your value •A blueprint to know your audience like never before •More leads (and better leads!) •A repeatable framework for content that stretches across all platforms •The authority you deserve •A business you actually love, that finally feels like freedomFAQs •How long does it take to get through Video Strategy Academy?The honest answer: it depends on you and your current situation. Most of our students are able to get through the training videos in about 30 days.Others might take a few extra months to get through the program content. There is no rush and no right or wrong amount of time. •What is the time commitment per week?We recommend you set aside 2–4 hours a week to go through the program and implement the assignments. You can choose to tackle it in 30, 60, or 90 days, and inside the Video Strategy Academy, we have an outline to help you complete the program! •What’s the time commitment to get my channel up and running?If you can commit one full 8–9-hour day, you can get through the entire course content and start implementing. Can’t devote a full day? We’ve got an ENTIRE plan mapped out for you to complete the course still in a timely manner. Ideally, you could have your channel up and running in just a few days! Remember: Done is better than perfect, and the only video content that’ll work for your business is the content that’s actually out there in the world. •Do I have lifetime access to the course material?YES! Once you sign up, you’ll have lifetime access to the program and all future updates! Remember this isn’t a “quick fix” by any means. •How do I know if I’m ready for this course?You are ready for more in your business (and your bottom line!) You are willing to put in the work and see your goals achieved, whether you are just starting your business or you’ve been in business over 10 years and ready to see the needle finally move. •Do I have access to Trena directly?Yep! That’s part of the magic of Video Strategy Academy—you get my brain in every phase of the program, but you also get my eyes on your specific video strategy so you can solve problems quickly and grow faster. Group Coaching calls happen the first Thursday of every month at 1 pm ET! •How Does This Program Work?As soon as you enroll, the lessons are yours! Put on a hot cup of coffee, hit play, and start mapping out your plan of attack based on YOUR schedule. No need to put on your “camera face” for this course. You don’t even actually need pants. The best way to get results in this course is to start implementing. Plus, the sooner you start the quicker you can scale! Also, maybe put on pants for our group coaching call. Otherwise, awkward. •When does the program begin and end?It starts as soon as you enroll and with no end in sight! Most of our students are able to get through the training videos in about 30 days, while others pace it out over a few months.Those inside the Video Strategy Academy are my people, where I hang out and who I commit daily time to. You will have lifetime access to the program from the time you enroll. •Do I need to go out and buy special equipment?HECK NO! In fact, I suggest you get started with the equipment you already have! Inside the Video Strategy Academy, I go through the easiest ways to get started with video, with equipment you probably already have! I have equipment suggestions at all price points so you can choose what you are comfortable investing in… but you don’t have to invest in any equipment to get started! Just get started! •Do I get support, community, or 1-on-1 access to you?Yes, yes and yes! The private Facebook is my “Luke’s Diner” (bonus points if you get the reference). This is the only Facebook group I jump into on a daily basis to answer all your questions. The community inside is so helpful to one another and, I’m biased, but the best community there is! Plus, you get our weekly calls to chat me up as well! •What’s the refund policy?14 days. Get started and put in the work to see if it will or won’t work for you. If you can show us you put some legitimate work into implementing this strategy and it just isn’t working for you, then we will give you your money back. VIEW THE FULL POLICY HERE. •What are the payment options?You can get started with just one payment of $297 (with THREE additional monthly payments of $297) or, get the best value with just one payment of $997. •What’s the difference between the Video Strategy Academy and other video content courses out there?Video Strategy Academy is the ONLY program out there that is a hybrid course with coaching from me! I’m here to support you throughout your journey, so while you get the course content to learn the basics and fundamentals, you get access to ME to ask deeper questions about your particular situation, channel, niche, etc. I HATE when I buy a course, but there is no help after I fork over my money… which is why I created this program. I’m here to help YOU every step of the way!Here’s how it’ll go down:Enroll in Video Strategy Academy: Heyyyyy, party time!Instantly get my comprehensive YouTube + Video Playbook – you’ll get an email confirmation with login info.Start leveraging content + scaling your business + building authority with video… yes, NOW!HEAR FROM SOME VSA STUDENTSTips With Trena37.5K subscribersHope WareTips With Trena37.5K subscribersAlisonTips With Trena37.5K subscribersSonia TeachTips With Trena37.5K subscribersAndi I’ll make sure you walk away from VSA feeling… •Comfortable navigating all things video content •Prepared to create your own video strategy & content plan •Comfortable & confident in front of the camera •Excited & self-assured knowing your content will ACTUALLY bring in more clients and add to your bottom line •Well-equipped with the strategies & tools you need to get seen, bring in more leads, and reach that 6- or 7-figure mark!Real talk… what kind of AWESOME potential are you missing out on by not taking the leap?EEK. It’s time to get rolling, dontcha think?!I firmly believe that your voice deserves to be heard, and you have the ability to change so many more lives with video (including your own!) I’ll have your back all along the way, promise! You’re in charge of your destiny, friend.Which would you rather do?Stick with the old, inefficient way:Keep pouring yourself into your content & seeing little-to-no traction in moving the needle of your business.Host the occasional Facebook Live & sit there wondering, “Okay, dude. WHY isn’t growth happening?! I’m checking that video box!”Avoid video altogether & keep whispering, “I just can’t watch this” as the rest of your industry builds trust FASTER & WIDER with video.Never know the true reach & impact your business could have if you stopped trading hours for dollars, & wondering where your next inquiry would come from—or if it would come at all!Or, get started with the new, strategic way:Work smarter with your video content & stretch it across all platforms.Create connection with your audience on auto, with the confidence that it still feels like a personal experience.Leverage the power of YouTube & other video platforms as an evergreen search engine by stealing my done-for-you strategies.Implement your new tools & knowledge with the hands-on support of an expert who’s been exactly where you are & has helped countless biz owners get where you want to go.Grow your business with strategy instead of stretching yourself thin(ner).This just in: STRATEGIC is the new SUCCESSFUL.So, are you ready to get rolling?If you commit to start, I’ll commit to skyrocketing your business with video strategy. Deal?And in case you missed it, you’ll get ALLLL of this… Video Strategy Academy Playbook ($3,000+ value) Expert Training Vault Access (trainings worth over $597) Done For You YouTube Branding Templates ($197+ value) Video Multiplier Formula ($597 value) 52 weeks of Group Coaching with Trena ($6,000+ value)… at a seriously BONKERS price.BEST DEAL!One-Time Payment of $997If you’re ALL IN on committing to growing your business with video content, sign up today at the best value ever with a one-time payment. Cheers to you, go getter! Pay in FullPAYMENT PLAN!4 Monthly Payments of $297$997 still sound like a *bit* more than your education budget for this quarter? I gotcha covered.Sign up today & get the entire program for as little as $297/month!