The MozCon 2019 Video Bundle

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​The MozCon 2019 Video Bundle – on sale now!27 lessons from some of the brightest minds in online marketing and SEO. Anytime. Just press play.Exceptional speakers. Actionable tactics. Instantly.Welcome to MozCon 2019: Golden Age of SearchWelcome to MozCon 2019: Golden Age of SearchPresented by: Sarah BirdWelcome to MozCon 2019: Golden Age of SearchBy: Sarah BirdOur vivacious CEO will be kicking things off early on the first day of MozCon with a warm welcome, laying out all the pertinent details of the conference, and getting us in the right mindset for three days of learning.Welcome to MozCon 2019: Golden Age of SearchWeb Search 2019: The Essential Data Marketers NeedWeb Search 2019: The Essential Data Marketers NeedPresented by: Rand FishkinWeb Search 2019: The Essential Data Marketers NeedBy: Rand FishkinIt’s been a rough couple years in search. Google’s domination and need for additional growth has turned the search giant into a competitor for more and more publishers, and plateaued the longstanding trend of Google’s growing referral traffic. But in the midst of this turmoil, opportunities have emerged, too. In this presentation, Rand will look not only at how Google (and Amazon, YouTube, Instagram, and others) have leveraged their monopoly power in concerning ways, but also how to find opportunities for traffic, branding, and marketing success.Web Search 2019: The Essential Data Marketers NeedHuman > Machine > Human: Understanding Human-Readable Quality Signals and Their Machine-Readable EquivalentsHuman > Machine > Human: Understanding Human-Readable Quality Signals and Their Machine-Readable EquivalentsPresented by: Ruth Burr ReedyHuman > Machine > Human: Understanding Human-Readable Quality Signals and Their Machine-Readable EquivalentsBy: Ruth Burr ReedyThe push and pull of making decisions for searchers versus search engines is an ever-present SEO conundrum. How do you tackle industry changes through the lens of whether something is good for humans or for machines? Ruth will take us through human-readable quality signals and their machine-readable equivalents and how to make SEO decisions accordingly, as well as how to communicate change to clients and bosses.Human > Machine > Human: Understanding Human-Readable Quality Signals and Their Machine-Readable EquivalentsImproved Reporting & Analytics Within Google ToolsImproved Reporting & Analytics Within Google ToolsPresented by: Dana DiTomasoImproved Reporting & Analytics Within Google ToolsBy: Dana DiTomasoCovering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager — Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.Improved Reporting & Analytics Within Google ToolsLocal Market Analytics: The Challenges and OpportunitiesLocal Market Analytics: The Challenges and OpportunitiesPresented by: Rob BucciLocal Market Analytics: The Challenges and OpportunitiesBy: Rob BucciWe all know that SERPs are becoming increasingly local. Google is more and more looking to satisfy local intent queries for searchers. There’s a treasure-trove of data in local SERPs that SEOs can use to outrank their competitors. In this session, Rob will talk about the challenges that come with trying to do SERP analytics at a local level and the opportunities that await those who can overcome those challenges.Local Market Analytics: The Challenges and OpportunitiesKeywords Aren’t Enough: How to Uncover Content Ideas Worth ChasingKeywords Aren’t Enough: How to Uncover Content Ideas Worth ChasingPresented by: Ross SimmondsKeywords Aren’t Enough: How to Uncover Content Ideas Worth ChasingBy: Ross SimmondsMany marketers focus solely on keyword research when crafting their content, but it just isn’t enough if you want to gain a competitive edge. Ross will share a framework for uncovering content ideas leveraged from forums, communities, niche sites, good old-fashioned SERP analysis, tools and techniques to help along the way, and exclusive research surrounding the data that backs this up.Keywords Aren’t Enough: How to Uncover Content Ideas Worth ChasingHow to Supercharge Link Building with a Digital PR NewsroomHow to Supercharge Link Building with a Digital PR NewsroomPresented by: Shannon McGuirkHow to Supercharge Link Building with a Digital PR NewsroomBy: Shannon McGuirkEveryone who’s ever tried their hand at link building knows how much effort it demands. If only there was a way to keep a steady stream of quality links coming in the door for clients, right? In this talk, Shannon will share how to set up a ‘digital PR newsroom’ in-house or agency-side that supports and grows your link building efforts. Get your note-taking hand ready, because she’s going to outline her process and provide a replicable tutorial for how to make it happen.How to Supercharge Link Building with a Digital PR NewsroomFrom Zero to Local Ranking HeroFrom Zero to Local Ranking HeroPresented by: Darren ShawFrom Zero to Local Ranking HeroBy: Darren ShawFrom zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.From Zero to Local Ranking HeroView All Sessions2019 Preview: Watch “Running Your Own SEO Tests: Why It Matters & How to Do It Right” by Rob OusbeyGoogle’s algorithms have undergone significant changes in recent years. Traditional ranking signals don’t hold the same sway they used to, and they’re being usurped by factors like UX and brand that are becoming more important than ever before. What’s an SEO to do? The answer lies in testing. Sharing original data and results from clients, Rob will highlight the necessity of testing, learning, and iterating your work, from traditional UX testing to weighing the impact of technical SEO changes, tweaking on-page elements, and changing up content on key pages. Actionable processes and real-world results abound in this thoughtful presentation on why you should be testing SEO changes, how and where to run them, and what kinds of tests you ought to consider for your circumstances.Lily RayI’ve made MozCon an annual ritual. I leave each year feeling invigorated with new ideas, new skills, and a refreshed approach to my own client strategies. The information I’ve learned at MozCon has significantly improved my abilities as an SEO and has led to better results for my clients.Lily Ray | Director of SEO at Path InteractiveWilson AltidorIf you want to learn and apply what’s happening, how it’s happening, and why its happening. MozCon will help you re-assess, re-calibrate, and re-engage your web marketing to a whole other level.Wilson Altidor | Web UX Specialist at Paul FredrickTori BraunstonBlew my mind! Fantastic atmosphere, spectacular speaker choices and a great mix of SEO topics. Great to validate some of the tactics I am using now and what I should be looking into for the future. Thanks MozCon!Tori Braunston | Marketing Specialist at Knowledge AnywhereDave DaviesWhether you’re a beginner looking to gather information to get started or a seasoned veteran hoping to gain new perspectives and insights, Mozcon delivers year-after-year. The speakers include some of the best names in the industry and they’ve clearly polished their presentations before getting on stage as they’re virtually flawless leaving us to simply soak in the knowledge.Dave Davies | CEO at Beanstalk Internet Marketing

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