Detailed Blueprint by Glen Allsopp
Sales Page Text
‘I want cutting-edge SEO tactics that are actually ranking websites.’It’s your job to grow website traffic that actually converts into revenue, rather than just looking good in your analytics account.You already know that organic traffic from search engines is one of the best sources of new customers that exists online. Top rankings can make or break a business.And you know that instead of interrupting someone like ads can, organic traffic helps you reach people exactly when they want what you have to offer.But there’s just one problem when looking to get higher rankings…There’s a lot of conflicting advice. You just want the latest strategies that actually work.You’ve read the SEO blogs.You’ve already heard terms like keyword research, link building and on-site optimisation.You already know that you have to write descriptive title tags, find the right terms to target and pick up links to your site along the way.But your time is limited, and you don’t want to spend it on the least effective steps you should be taking.The worst part is wondering whether the steps you’re following are actually up to date and working in the real world.There are no secrets about what search engines are actually looking for…Your website should be fast.Your content should be original.It should be easy for search engine crawlers to understand what your website is about.And among other things, you need links from other sites to act as a ‘vote’ that you’ve built a great resource (and know what you’re talking about).Google’s algorithm can be a bit of a black box at times, but there are no surprises as to what they’re trying to show at the top of search results….but there are secrets about how to build and acquire those things.Legitimate, whitehat link building angles that haven’t been written about dozens of times before.Advanced keyword research tactics (that even beginners can follow, given the steps) to find terms your competitors aren’t targeting.Unique approaches to find issues with your on-site SEO that may be holding you back.And particular types of content that can get people talking and give search engine users the result they’re looking for.But you aren’t going to learn these things from a 21-point checklist blog post. Or a ‘content upgrade’ that takes you to a Google Sheet.Especially when different things should be prioritised based on the industry you’re in, and the type of site you’re looking to grow.Even worse is when you’re trying to piece together insights from lots of different sources to put together an overall strategy that makes sense.What if you knew your SEO strategy had been successfully tested on dozens of the biggest sites in the world?Tested by Software as a Service companies pulling in tens of millions of dollars per year.Used on some of the world’s most successful affiliate sites.On eCommerce sites doing 9-figures (that’s $100M+) in annual revenue.On fast growing, industry-leading news sites.Implemented in some of the most competitive niches and still picking up legitimate, ‘whitehat’ backlinks.Here’s the truth when it comes to acquiring top rankings.There are few tactics that should be a top priority to every site, in every niche.You might need 2,000 words to rank an article about financial advice. That can be 1,800 words too many for a page on a currency conversion website.Having 20% of your website consist of thin content might be seriously hurting a site with a million pages. Perhaps not for one with 1,000.Clearly showing your expertise might really matter to rank in the health space. That’s likely less true in the hobby niche.If your on-site SEO is ‘perfected’ but you haven’t built any links, you shouldn’t be worrying about tweaking your meta descriptions further.You get the idea.Defining the best approach for your situation requires a framework you can pick and choose from, depending on your site and your goals.A framework that has been built through a ton of trial and error.Top SEO practitioners can spend years building a foundation of knowledge they draw upon depending on the site they’re helping.That’s not an exaggeration.It doesn’t matter if you run an industry-leading news website, a highly-profitable affiliate site, or you’ve just taken your first in-house SEO position, you need to stay on top of what’s working, right now, in your specific field.What competitors are doing that you aren’t.There’s no one size fits all approach, but as soon as you learn what to look for, you can define a strategy that makes sense for you.A strategy that shows you what to prioritise, so you can get the biggest results in the shortest amount of time.Introducing’A proven, step-by-step system with exclusive, cutting-edge SEO tactics you can start using today’This is not some boring ‘Here’s what a title tag is’ training course.If you know my previous work, then you know I wouldn’t dream of putting something like that out to the world.Detailed Blueprint covers insights that have never been included in any other SEO training program.With advice on how to know what applies to your specific situation, so you can get the most impact from your efforts.With step-by-step videos, checklists, worksheets and a thriving community, you’ll have everything you need to rank.You’ll get an SEO strategy designed to level-up search traffic for your specific business…. …… …You’ll get unique link building strategies that are whitehat and scalable……that you won’t read about in any other program.You’ll learn how to find keyphrases to target that aren’t already saturated by big brands, yet can still send significant search traffic.You’ll know not only how to identify the biggest on-site issues that hold sites back, but unique ways to find them as well.You’ll get specific insights on which content ideas get people talking, and how you can create them yourself.And you can be sure everything is based in real world results, rather than just theory.hi thereMeet your host, Glen AllsoppThat’s not me on the conference stage, but that is my work on the screen, presented by the Vice President of a $200M/year business (Yext).I’m pretty proud of the work he’s presenting: My deep-dive into how 16 companies own a huge chunk of websites dominating Google’s search results.I’ve been doing SEO for over 14 years, advising some of the biggest brands on the internet like ConvertKit, Buffer, Ahrefs and many more.Over the past 12 months alone, through our SEO agency, we’ve helped our clients acquire millions of extra visitors from Google.The advice I’ve given to others have resulted in some very nice feedback over the years………’Glen has been my go-to source for SEO advice and lessons for years. I’ve always found tremendous value in his content.’Ash Read, Editorial…’Glen’s recommendations helped us improve crawl budget, remove deadweight pages and led to overall improvements in organic traffic to our key pages.’Steve Toth, SEO Manager…’Glen knows SEO like no one else. His strategies and approach are very long term focused so you know you’ll be good now and in the future. There’s no one I’d trust more for SEO help.’Cassidy Tuttle, Founder…’I’ve hired various SEO experts and Glen was still able to find room for improvement. Nobody else has his kind of talent.’Pat Flynn, FounderI really don’t like talking about myself but I’ve been fortunate to write about SEO on my dream website…….get press for our agency on well known websites……and be interviewed on them as well…But far more important than my story is what I can teach you from being in the SEO trenches all day, every day, about taking your rankings to the next level.modulesWhatever site you’re looking to grow, Detailed Blueprint has you covered.In module one you’ll get the on-site strategy we charge thousands forGet the exact checklist we use when auditing websites for thousands of dollars at a time. Not only will you learn unique things to check for that can massively hold websites back, but you’ll learn how to find those problems in a unique way as well.Module two reveals never before seen whitehat link building tacticsTactics myself and our clients have used to pick up some of the best links that exist on the web, without having to resort to sending ‘blast’ emails to thousands of people, begging for links (which is never good for your reputation).I’m incredibly proud of this module.Our third module is all about finding profitable terms to target with minimal competitionThere is no fluff or theory, but pure real-world results. Including how a single phrase helped me generate over $50,000 in the past 12 months (and it still has minimal competition).Module four teaches you how to write content that gets people talking. That’s remarkable.I truly believe a single article can change the entire trajectory of your business, and I have the examples and case studies to back it up. I’ll share exactly what worked in other niches that you can model for your own.Two experts take you by the hand to dominate local rankings in module fiveI want Detailed Blueprint to be the best SEO course on the planet (and the last you’ll ever need) so I brought in two local SEO experts – one who ranked a company that later sold for $400M – to share all they know.The experts module is where the top marketers share their secretsThere’s no ‘best’ SEO in the world, but there are people who are among the best in their disciplines. I brought in outside sources to share their secrets on link building, site speed, website acquisition and more. One is the founder of a $120,000/m SaaS company.Image22 SEO Insights You’ll Find in Detailed Blueprint…The keyphrase that helped me generate an additional $50,000 in the past 12 months (that I still rank very well for).The reverse-HARO method which uses the site HelpAReporter in a non-standard way to find great link partners.The site much better than HelpaReporter for picking up better links, and with less competition.How to find profitable keyphrases people are ranking ‘under the radar’ using specific lists of online success storiesHow I use Zapier to find the people most likely to link to something (works even with a free account)A way to target the linkerati (the people who link out) on Facebook I’ve never seen anyone else talk aboutWatch me audit six different websites, live, covering multiple niches and business types and finding serious issues with themWhat happened when I implemented ‘ghost page SEO’ on one of my websites – with the actual rankings and trafficHow I find expired domains to purchase that I pick up within 48 hours of finding them (and I’ve only ever missed out on one)Our exact step-by-step checklist we follow when auditing some of the biggest sites on the planetFour (!) unique methods I use to find ‘secret’ pages on any site which probably shouldn’t exist (and could be holding them back)Why you should literally give Google $10 (maximum) to find people to connect with — you might not even know this was possibleA custom tool I use to segment and prioritise huge lists of sites quickly for outreach and relationships — you’ll get it tooGet first access to the custom website crawler I spent thousands on (works on Windows and Mac) before anyone elseExactly what we write to clients when we find specific issues on their sites, that you can copy and paste in your own reporting where relevantImage+Six Things You’ll Be Able to Do When You’ve Completed the TrainingFind issues with any website – even those with in-house SEO teams – within minutes of looking at themKnow exactly what steps to take to build ethical, whitehat links to websites (without begging for them at scale)Find keywords to target with decent search volume and minimal competition, that works in any nicheGenerate content ideas with the best chance of having people talk about (and link to them) that are relevant to your industryUtilise industry best-practice tactics for local SEO and growing local businesses through searchGet answers from the course creators and other community members whenever you’re stuckAnd that’s not allNot only will you get unique insights, but they’re structured in a manner that helps you succeed….Step-by-Step TrainingYou won’t have to guess how things fit into your own strategy or how they can apply to your own site. Everything is step-by-step, so you don’t miss a thing.Checklists and WorksheetsGo at your own pace to remember where you’re already at, and take our worksheets to help ensure you’ve taken your new found insights on board…….Community Help Whenever You Need ItSometimes it’s scary to go it alone, especially when you have the success of a business on the line. With Detailed Blueprint you’ll not only get feedback from other members in the community, but Glen and other course creators will be answering comments on every single video inside.Whatever SEO situation you’re in, you can be sure we’re in it with you.From helping new sites get going from zero……to growing targeted traffic on smaller niche-focused education sites……and doing the same thing again……to recovering traffic and growing past 80,000 clicks per day……to growing by millions of monthly visitors from Google…We’re in the trenches all day every day, growing sites in dozens of niches.I don’t take credit for the results above.Our clients deserve the praise for building sites worth visiting in the first place.(And it was very nice of them to let us use their screenshots for this page.)We just help them see the missed opportunities in their overall strategy, and the on-site issues holding them back.Issues and flaws that, when rectified, can help them outrank their competition.Detailed Blueprint is all about sharing these same strategy shifts, tactics and insights with you, so your projects can get seen by a lot more of your target audience.With that said, I have an invitation for you…a proven approach.Give Detailed Blueprint a 30-day test drive and put our tactics and strategies to the testUse our link building insights to grow the authority of your brand.Find keywords and phrases to target, relevant to your business, that can bring in new customers……without waiting months for them to kick in.You’ll know not only how to identify the biggest on-site issues that hold sites back, but unique ways to find them as well.You’ll get specific insights on which content ideas get people talking, and how you can create them yourself.And you can be sure everything is based in real world results, rather than just theory.What you’ll get.Instant, lifetime access to our step-by-step training and framework… …… …Six ModulesCovering link building, on-site SEO, keyword research, content marketing, local SEO + bonus expert videos.100+ HD VideosCreated solely for Detailed Blueprint, watch on your desktop, tablet or mobile device.Checklists and SupportGet the exact checklists we follow when auditing and growing sites, combined with a member community.+Our 30-day risk free guarantee.Full Training + Community Support$ 597Once-offLifetime access100+ private, HD videosPrivate community supportAll future course updates30-day money back guaranteeFull training + One on One Support$ 4,597Get the entire course and updates for life plus 90-days unlimited one on one consulting from Glen and the Detailed.com team. This includes signing an NDA.Pay in installments ($1,665 x 3)or30-day Money Back GuaranteeNo questions asked. Put us to the test and if you’re not happy within 30 days, get a full refund.Free Updates for LifeEvery update that is ever made to this program will be yours. There’s nothing you’ll miss out on.Instant Access to All ContentNothing is drip-fed. You set your own pace and your own timing.Community SupportYou don’t have to go it alone. Get support and advice from others on the same journey.Can’t Pay via Paypal (Above)?We also accept Stripe:, ,Stripe is a 100% secure payment processor.Have any questions?Email [email protected] and we’ll get back to you a.s.a.p.You’ve got questions. We’ve got answers.A summary of each answer is included below, but you can also click on each for a more detailed reply.When do I get access to the course?Click to read full answersHow much time do I need to dedicate to the training?I’m a total beginner. Can I still follow along?I’m an advanced SEO. Will I learn anything new?Does access include checklists and worksheets?Can I give course access to my team (or a VA)?Is the course drip-fed or all access?Will you be updating the program?Are there any upsells?Is your teaching ‘whitehat’?Can you talk more about the one-on-one option?let’s talk’Will this work for my site in my niche?’There are no guarantees when it comes to SEO. I would be lying if I said otherwise.What I can say is that I’ve analysed 1,000 websites in the past 18 months – one on one – and constantly find issues I believe are holding the sites back.That includes affiliate sites, eCommerce stores, SaaS companies, industry-leading blogs and more.(That analysis was a huge inspiration for this program).So while I won’t guarantee you’ll rank #1 for every one of your dream keyphrases (don’t trust anyone who does), I can promise you’ll learn everything I know to give yourself the best chance of making that happen.And this certainly isn’t the first time I’m teaching others. As even some of the best digital marketers in the world have been able to benefit from my advice……’Glen found a very sneaky technical SEO issue on our homepage. Sometimes a fresh set of eyes goes a long way.’Bill King, SEO Manager…’Glen is one of very few people I reach out to for SEO advice.’Tim Soulo, CMO…’I got a ton of value and a fresh perspective on our SEO efforts, not to mention some things I would never have noticed or known to look out for!’Nathalie Lussier, Founder…’I’ve been a student and practitioner of digital marketing for over a decade and I’ve learned more from Glen about SEO than anyone else.’Clay Collins, FounderThose 1,000+ websites I’ve audited came about when I had an idea to raise money for a dog shelter in Thailand.I vowed to look at each site for a few minutes and give any feedback that I could.The response was incredible, but people kept asking me to spend more time looking at their site so I upped the price (and the amount of time I looked at each site).I didn’t always find serious problems with the time constraints I had, I’ll be honest.(And SEO’s don’t tend to talk about their efforts that didn’t go so well, compared to those that did.)But I do like to think that in 95% of cases I’ve been able to provide 10x my fee.And you can be sure I’ve found problems with websites in your niche, and your same focus.blueprintWhen you sit down to grow you site, you’ll know exactly what you should be working onThe core facets of SEO are covered in immense detail, right from the basics all the way to advanced insights I haven’t seen elsewhere.If you’re a beginner SEO, I’ll help fast track your progress to an intermediate then advanced level……so you know exactly what steps will have the biggest impact for your situation, while making sure you don’t get conflicting advice that puts you back to square one in the process.If you’re an intermediate SEO, you’re likely more open to learning new things and that’s a great position to be in.You’ll get insights into what the next level of SEO looks like, without the training being too overwhelming to follow, and not too simple that you’re above it.If you’re an advanced SEO, you probably already read what I wrote for beginner and intermediate SEO’s and should notice I focused on helping them level-up, quickly.If you’re like me, just one new idea that’s effective could have a huge impact on your bottom line when added to your current routine.I’ve tried to ensure there are at least a dozen new ideas which give that the chance to happen.And most importantly, no matter your level, this training is going to stay updated with what’s working, so you’re never left behind.What you’ll get.Instant, lifetime access to our step-by-step training and framework… …… …Six ModulesCovering link building, on-site SEO, keyword research, content marketing, local SEO + bonus expert videos.100+ HD VideosCreated solely for Detailed Blueprint, watch on your desktop, tablet or mobile device.Checklists and SupportGet the exact checklists we follow when auditing and growing sites, combined with a member community.+Our 30-day risk free guarantee.Full Training + Community Support$ 597Once-offLifetime access100+ private, HD videosPrivate community supportAll future course updates30-day money back guaranteeFull training + One on One Support$ 4,597Get the entire course and updates for life plus 90-days unlimited one on one consulting from Glen and the Detailed.com team. This includes signing an NDA.Pay in installments ($1,665 x 3)or30-day Money Back GuaranteeNo questions asked. Put us to the test and if you’re not happy within 30 days, get a full refund.Free Updates for LifeEvery update that is ever made to this program will be yours. There’s nothing you’ll miss out on.Instant Access to All ContentNothing is drip-fed. You set your own pace and your own timing.Community SupportYou don’t have to go it alone. Get support and advice from others on the same journey.Can’t Pay via Paypal (Above)?We also accept Stripe:,Stripe is a 100% secure payment processor.Have any questions?Email [email protected] and we’ll get back to you a.s.a.p.Thanks!’The world doesn’t need another online SEO course’I’ve spent a lot of time studying what should be on a sales page to help it convert, and I might be about to ruin it all by getting a little too personal, hah.In all honesty, reading the above makes me cringe a little bit.I hate talking about myself or my own results, because I certainly don’t consider myself an SEO rockstar (and I don’t speak at SEO events, or similar).After all, I want to make Detailed Blueprint all about your results, rather than my own.But as this is version one of the program, I don’t have any incredible testimonials from students to replace mentions of me with.(And with hours of original training inside, it takes a lot of to explain what we cover.)With that in mind, you can be sure of two things…#1: I’ll be doing all I can to create a ton of additional success stories over the next few months so that those who want to share them, can.#2: And as a thank you for joining us early, not only will this course never be cheaper, but you’ll be the first to get insights I don’t think you’ll find elsewhere.But let’s touch on that quote for a second. ‘The world doesn’t need another online SEO course.’Someone I enjoy following wrote that on Twitter recently and I have to say I agree with them.There have to be hundreds if not thousands out there.You probably didn’t wake up today thinking ‘I wish someone would just sell one more course helping me to rank higher on Google.’So there are two main motivations for me in spending months to put this together…I wanted our clients – who we typically work with on short-term projects (by choice) – to know not only why we do what we do, but how they can thrive without talking with us every day.And I wanted a way to scale myself, because while I’ve helped over 1,000 websites one-on-one over the past 18 months alone, I can only look at so many per day before I’m totally drained.(I’ve had months where I get hundreds of emails asking for SEO help, as I’ll prove inside the program. I can’t handle that alone).So I completely agree that the world doesn’t need another SEO course.But I certainly felt like I needed another SEO course to share everything I know, so I put my all into creating the best work that I can.With a guarantee in place so even if you say ‘I just didn’t get time to watch the training’ within your first 30 days, you’ll get 100% of your money back. No questions asked.If this isn’t for you, that’s totally fine. I sincerely wish you the best of luck on your online ventures.But if you would like to join us and finally get this search traffic thing ‘solved’, this button below should jump you right back up the page.Click here to Scroll back up (halfway)JOIN IN THE FIRST 48 HOURS TO CLAIM YOUR LAUNCH BONUSJoin us in the first 48 hours of launching and you can request any video (up to 15 minutes) to be added to the program. For instance, I can analyse an eCommerce store in your specific niche, or even record a review of your own website if you like.